![]() ![]() Today, a brand is defined, in large part, by how it behaves online. Duffy Agency Content Strategists work closely with our SEO and Target Insight teams to attract the best prospects early in their path-to-purchase, long before competitors have a chance to introduce themselves. A solid strategy will ensure that your own online presence attracts the appropriate audience and conveys the right brand message. If a brand is online, it is already engaging in content marketing. Then we devise a strategy of how to best use both on-page and off-page SEO tactics to start building rank and attracting more of the right prospects. Using keyword research, trend analysis, and competitive profiling, Duffy Agency determines the keywords that would be best for the brand to rank highly on. As with all Duffy Agency strategy documents, it concludes with a road map and timeline to guide implementation. This includes clear objectives and KPIs for all digital assets and activities. We work outward from a client’s brand strategy and existing online assets to define the optimal digital footprint for the brand. Duffy Agency’s digital strategy identifies new growth opportunities online and demonstrates how to derive the most awareness, engagement, and conversion from online activities. The internet has developed a nasty reputation for gobbling up marketing budgets without yielding business results - if there’s no strategy in place to prevent it. All of our strategies are delivered with a road map and timeline with concrete milestones to guide a brand’s growth. We then define the most competitive target segments, category, value proposition, position, and profile to reach its objectives. Our five-step brand development process works outward from a client’s business objectives to identify and quantify new growth opportunities. Duffy Agency takes a more practical approach. How does a brand become unique and remain so? The risk with most brand strategies is that they can get so caught up in theories, models, and pretty words that they offer little in the way of actionable advice. Our aim is to understand a company’s prospects and market trends better than its competitors, and then to act on that information before they do. Duffy Agency offers a range of techniques to deliver timely and actionable insights on a global basis. That’s why, before Duffy Agency develops target personas and their path-to-purchase, we like to test those assumptions. Target & Market InsightsĮvery marketing decision made is based on assumptions about your target and the market. ![]() ![]() This assessment identifies new growth opportunities and defines how the company could best capitalize on them. We supplement this with an outside perspective that is both digitally-competent and internationally focused. ![]() This is particularly true for digital growth opportunities where many executives have a blind spot. It’s often the case that people inside the company are too close to see growth opportunities for their business. What is the market opportunity for your company and how could digital technology help you realize more of it? This is the key question we explore in our growth assessment. It’s that combination of expertise, perspective, and insight that can break inertia and propel your brand to the next level Growth Assessment What our brand strategists provide, in addition to expertise, is the distance and perspective that clients cannot achieve on their own. After all, who knows your company and products better than you? But, as with psychotherapy, dentistry, and marriage counseling, the do-it-yourself approach isn’t likely to work even though – and especially since – you’re closest to the subject matter. It’s tempting to go-it-alone when developing growth strategies for your brand. ![]()
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